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About
Ruff Communications is a boutique PR agency specializing in beauty, health, and wellness, founded by Jennifer Ruff in 1998. Renowned for taking innovative ideas and launching them globally, Ruff Communications has become the go-to agency for brand expansion and market entry.
Jennifer Fisherman-Ruff is a New York City-based publicist specializing in the fields of beauty, health and wellness. With more than 32 years in the industry, Jennifer has worked on behalf of prominent doctors, distinct wellness brands, beauty experts and some of the biggest names in skincare and cosmetics.
Examples of Ruff Communications' success include launching the smart technology humidifier brand Canopy during COVID, transforming it into a critical resource for fighting germs and bacteria. Additionally, they played a crucial role in launching Dr. Diamond's Metacine skincare line by Beverly Hills facial plastic surgeon Dr. Jason B. Diamond, based on his celebrity-loved Diamond InstaFacial treatment, securing several leading US retail partnerships in under 1.5 years.
Jennifer has been instrumental in promoting leading dermatologists and plastic surgeons, including celebrity dermatologists Dr. David Colbert for 13 years and Dr. Dendy Engelman for 10 years and counting, and world-renowned plastic surgeon Dr. Adam Kolker for 15 years and counting.
Having been part of the original team that launched Equinox, she was instrumental in growing the business from one NYC Upper West Side location to clubs internationally. Jennifer created world renowned fashion and beauty programs with MAC Cosmetics, having been the New York Fashion Week liaison. She introduced the company to the world’s top designers and ultimately created makeup collections based on these collaborations. For many years, Jennifer worked to build Cover FX as a household name launching a diverse range of foundations to the now popular liquid highlighters.
Ruff Communications excels in product placement, feature articles, TV segments, and digital media, supporting both established and start-up brands with market positioning, product development, and retail relationships. Many brands turn to Ruff Communications for retail expansion, making them the premier agency for launching brands globally.
Jennifer Fisherman Ruff is the mother of twin boys, Harrison and David, and presently resides in New York City with her husband, Michael.
